Cherish The Dress

Chris Hanley Photography   

The inventors and creators of the world famous

Cherish the Dress™

An exclusive fashion shoot where you are the model and your dress is the star. Your whole photoshoot will be a delight and you will shine wearing your beautiful dress. There is, if you wish, room for passion too; the perfect opportunity to have pictures of tenderness with your man.

With absolutely no weather worries, you will begin your creative journey sipping champagne, whilst being pampered with professional make up and hair styling.

Your pro photoshoot takes place in the award winning contemporary interior design of the Manchester Hilton and starts with an elevator ride to the bar in the sky “Cloud 23”. Overlooking the breath taking city skyline, you will feel beautiful, sophisticated and elegant as we create masterpiece fine art pictures.

Your Cherish the Dress experience will be a memorable onegiving you the opportunity to own an outstanding picture collection that will be enjoyed by you, your children and future generations of your family. Liberate your dress from its wardrobe, re kindle passion, breathe new life into wearing  it again.

Vintage & Fantasy Cherish The Dress

Vintage Cherish the Dress™ and Fantasy Cherish the Dress™as above but on various locations on UK mainland. Travel and accommodation to European and world destinations at cost.

Treat yourself – our Cherish the Dress shoots are available in 3 sizes.

The concept of Cherish the dress™ came about from a brainstorming session I wanted to put a thoroughly British twist on the very American ‘Trash the Dress’ concept. Many brides… hate the idea of ruining a dress that they have paid many thousands of pounds for. It’s not just the money either, respect for the dress designer is a key factor too. After all, they have carefully sculpted and worked the fabric of the dress to create a uniquely beautiful garment. And what about mum? The bride’s mum would likely be horrified to know that her darling daughter had disrespected her dress to the point of destruction. But not in America it seems, and that is my point. We’ve all seen the pictures of the bride with her dress on fire and quite frankly I’d have trouble selling that concept to my clients.

We brainstormed on… why just a wedding dress we thought? Why not any dress, even a prom dress? Another American tradition that has crossed the Atlantic in the past few years. So we set about creating a concept where everyone is a winner and came up with the brand Cherish the dress™ together with the slogan – ‘Make your dress a star, not the victim’.

The shoots happen in fine hotels, penthouse apartments, city centre cafés, and if the weather is fine then urban exteriors too. There are no wedding day pressures, no weather worries, and plenty of time to get the hair and make up perfect between shots. Concentrating the shoots in locations of splendour, beauty and opportunity maximise the client’s enjoyment of wearing their dress again.

It’s not just a girls shoot either, we get husbands and boyfriends involved too. It’s a bit like a very dressy pre wedding shoot but post wedding or post event. There’s room for passion and romance too. There’s time to use off camera lighting creatively and a fantastic opportunity to put together a collection of fine prints.

Chris Hanley